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What Makes Your Home Sell

At Rock River Realty, we know what makes your home sell at top dollar!

1. How it is priced.

The right price for your property is not determined by any one agent or seller—it’s determined only by current market conditions. We access accurate, up-to-date MLS data to select active, pending and sold properties that are most comparable in features and amenities to your property. Combined with our in-depth knowledge of market statistics, this method assures we price your home correctly, so it sells for the price you deserve.

2. How it shows.

Today’s home buyers are armed with more information than ever. Their agents are sending them properties they want to see—and they do not want to waste their time on listings with too few or poor quality photos. It is absolutely vital that your online listing has high-quality photos, videos and tours to make a lasting first impression that will motivate buyers to come see your property for themselves. This could include photography, photo editing, staging, repairs and virtual tours.

3. How it is marketed.

We adapt our marketing strategy and resources to match where the most buyers are finding properties just like yours, so that we can sell it faster and for more money. Our strategy includes:

  • Real Estate Professionals: Roughly 30% of buyers first found their home through a real estate agent sending, showing or notifying them about it. We make sure all agents know about your home through listing in our multiple listing service, and through online and print communication.
  • Online Advertising: Roughly 50% of buyers first found the home they purchased online. We have the resources to advertise, post often and ensure your listing comes up right away. These include our website, listing portals (like Zillow &, and social media.
  • Traditional Marketing: Roughly 20% of buyers found the home they purchased through one of these four traditional marketing channels: yard signs, open houses, networking and print.
  • Our Database: Our database contains thousands of active potential buyers looking for properties right now.

4. Communication.

We know no one likes to be left in the dark, so we make sure everyone in the transaction process is well-informed with the most important information—from buyers and sellers, to other agents.  When a buyer visits our website, we can see exactly what they are looking for, and they’ll automatically get emailed new listings that match their searches. We’ll know when they view your listing, favorite your home or request a showing. Whenever an agent shows your listing, we proactively attempt to reach them to provide you the unfiltered feedback you need to compete in this market. Whenever a new comparable listing comes on or off the market we will know. Together, we will use this information to make marketing, pricing and showing alterations to help your home sell faster.

Contact us about selling!

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